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The Power of Digital Agriculture

We’ve streamlined all aspects of agriculture trading into one easy-to-use platform. 

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Who is ProduceMart
Wholesale Heroes is an online B2B marketplace for wholesale agricultural produce and ingredients. Producemart makes it simpler than ever to list and source produce at a local, regional or international level. Acting as a platform for both suppliers and buyers, allows more efficient connections and assists with overcoming challenges such as language barriers, potential security concerns around engaging with new buyers and suppliers and cross-border purchases. 

Mission Statement

To provide a simple and secure way to connect buyers
and suppliers of wholesale agricultural produce and ingredients, both locally
and globally, by removing barriers to trade through a unique selling and
purchasing process built into our online platform.  

Our Story

Everyone loves a good ‘how did you get here story’. It would be rude not to share.

Like all good stories start, Sola, our founder was having a conversation with a friend who is a farmer and commodities supplier. It was during this conversation Sola realised some of the pains of small and medium scale buyers and suppliers of agricultural produce. Their challenges and realities with finding new markets, trusting new (and sometimes old) clients to pay in full and on time, lead times for the supply of orders, and sourcing high-quality products, to mention a few. With a background in product development and management, Sola knew with challenges come opportunities, and he set to work trying to understand and validate these challenges with as many buyers and suppliers of agricultural produce as he could.


 Months after that initial conversation with his farmer friend, and after speaking to agricultural suppliers and buyers at trade shows, meet-ups, both online and in-person, questioning and trying to understand the concerns and issues of both sides of the Agri world, ProduceMart was born.

“Farmers, suppliers and producers, both here in the UK and around the world, have all kinds of wonderful produce and ingredients for sale, but it can be a real challenge to reach out to potential customers who might be interested in sourcing produce just like theirs.

“Similarly, we know that many businesses – from food manufacturers to wholesalers – would benefit hugely from having access to all kinds of produce and ingredients both locally and from around the world but don’t know where to start. aims to simplify the process for both buyers and suppliers by enabling a remote, secure way to connect with each other.

As consumers, we’re used to shopping for all kinds of products online, and we want to make it just as simple and intuitive to buy and sell agricultural produce.”

Sola Erogbogbo, Founder | ProduceMart

What's in it for Buyers?

Buyers on ProduceMart can come from any industry and some even go on to sell the produce they source, to other buyers and companies. See examples of buyers below and Produce Mart’s solution to some of the challenges they encounter.

Do I qualify as a buyer?


Food processors


Small Business

Retail Service


White Label

Whole sellers

Click on a Buyer problem to see how
Producemart solves it.

Buyers Problem

ProduceMarts Solution

Our unique integrated worldwide audit & inspection service, provided by our renowned global partners with over 140 years experience, ensure only quality products are listed on

Producemart is collaborating with local, regional and international suppliers to build an extensive online catalogue of wholesale agricultural produce, available and ready for buyers to choose from. 

Mandatory audits of all suppliers, before onboarding them onto Producemart, helps to verify they adhere to international processing standards and their products are of expected quality. This ensures lead times are short as buyers can order products straight away from their preferred supplier, knowing they have been validated by internationally renowned and experienced Auditors and Inspectors.

Our integrated inspection service, provided by our renowned global partners with over 140 years experience, ensures every order is randomly sampled as part of the purchase process, eliminating the need for travel to meet new suppliers and personal verification of produce.

What's in it for Suppliers?

Suppliers on ProduceMart range from small to medium-sized commercial farmers, aggregators, produce suppliers, food cooperatives in the world’s top exporting countries and much more!

Do I qualify as a seller? 



Aggregators of Produce

Click on a Supplier problem to see how
Producemart solves it.

Suppliers Problem

ProduceMarts Solution’s helps attracts buyers, that are local and international. This removes the need for suppliers to  spend more on advertising.

Produce mart promotes Increased profitability and fairer prices by removing the middleman and facilitating a direct, inclusive and transparent trading environment

A unique third-party escrow payment management system is built into the purchase process on Thereby reducing financial risk and increasing profitability for suppliers.

Buyer pays money into an escrow in order to proceed with an order ensuring they are committed and ready  to transact.

The Importance of Digital Agriculture

We are all familiar with some popular delivery platforms such as Amazon, eBay, iFood, UberEats or Instacart, and how they are closely tied to our everyday lives.

Agricultural Sector

The agricultural sector is one of the few remaining sectors where e-commerce is yet to have a significant impact.

Mobile Technologies

The agri-food sector can seriously benefit from digital tools and mobile technologies to increase access to existing markets

Delivery platforms

We are all familiar with some popular food delivery platforms such as Uber Eats or Instacart, closely tied to our everyday lives. 

Global Agricultural

The global agricultural produce market had total revenues of $2,037.9bn in 2016. In 2021, a value of $2,342.8 billion was predicted, showing an increase of 15% since 2016.

Online platforms

Online platforms are the key players in today’s world. Selling on Online Platforms help scale market reach. There are thousands of ‘new’ buyers and sellers, both local and international, that can be reached.

Strong & Growing Market

The compound annual growth rate of the agricultural produce market in the period 2016–21 is predicted to be 2.8% (MarketLine, 2017) showing a strong and growing market that means thousands of tonnes of food being grown, sourced and sold.

E-Commerce in Agriculture

Global retail e-commerce sales are now valued at around $3 trillion and continue to grow rapidly. E-commerce sales accounted for 11.9% of all retail sales worldwide in 2018, a figure expected to reach 17.5% in 2021.

Several factors underpin this growth. These include shifting consumer preferences, growing internet use, and ever-improving delivery options. For buyers, e-commerce offers a more convenient way to purchase goods and services, while also providing more choice and better deals.

Most aspects of our lives have a huge digital presence, and probably we have never felt its impact so strongly as during the pandemic.

The global digital agriculture market was valued at $10.00 billion in 2020 and is projected to reach $22.88 billion by 2026, following a CAGR of 15.0% during the forecast period 2021-2026. 

Producemart understands the value e-commerce will bring to agriculture, and together with buyers and suppliers in the industry, we will chart the course and create new opportunities. 

Come join us on this journey!

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